Keshet Ushers in New Fleet of Diverse and Innovative Programming
Israeli media group Keshet is an undisputed force to be reckoned with, and at this year’s Mipcom is betting on the Amazonian jungle for its next big hit. Leading Keshet’s 20-plus Mipcom slate is “Welcome to the Wild,” a next-generation adventure reality format that takes the genre perfected by “Survivor” and “The Amazing Race” and elevates it with docu-level immersion in the rugged beauty and tribal society of the Amazonian jungle.
“It’s the biggest show we’ve brought to Mip since ‘Rising Star,’” says CEO Alon Shtruzman. “The show is embedded in the Amazon, with the nature of the jungle and tribes that live there a big part of the show. Every adventure-reality show is about a journey, but in this case we are focusing on real, authentic places. It’s documentary in the middle of a reality show.”
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